Rick Barrera is a marketing consultant and author, known throughout Fortune 500 companies for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, Starbucks, Chico’s, Lexus, and Google will change your thinking about marketing forever.
Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers. It’s an old cliché in business that smart companies UNDER promise and over deliver. But in today’s crowded market, that’s a one way ticket to oblivion. In his bestselling book, Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences, Rick illustrates how an increasing number of cutting-edge firms are building breakthrough brands in record time. The book offers powerful and easy-to-apply lessons, not only for senior managers, but also for individuals at any level -- for anyone who wants to create extraordinary customer experiences. Drawing on more than 20 years of hands-on experience, this book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services, and company.
Rick’s previous books include Non-Manipulative Selling, Collaborative Selling, and the self-published Dollars and Sense of Exceptional Service Delivery. His client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, and Verizon. Because he continues to consult with a few select clients each year, his material is always relevant, fresh, and grounded in the current realities of the marketplace.
Rick’s passion for truly understanding the company and industry he’s addressing, along with his trademark “Deep Customization” is unparalleled in the speaking industry. His depth of corporate experience, research, and education has given him the unusual gift of appearing to be an industry insider, to even the most discriminating audiences.
Rick Barrera, branding expert and author, is available through IMG Speakers Bureau for speaking engagements. Rick Barrera is also available for panel discussions, corporate meetings and events, business seminars and much more. Please contact IMG Speakers at 212-774-6735 or speakers@imgworld.com for more information on booking Rick Barrera.
About IMG Speakers
IMG Speakers, a division of IMG Worldwide, Inc., is a leading speakers bureau and celebrity talent agency representing today’s best motivational speakers. We secure celebrity talent for FORTUNE 500 companies, trade associations, healthcare organizations, corporate hospitality programs and special events. Our extensive client roster includes professional corporate speakers, head coaches, sports broadcasters, current and retired professional athletes, inspirational keynote speakers, award-winning chefs, business executives and television personalities.
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